Color Palette: What is it, and what tools can I use?

paleta colores

“The information age”, this is how the world is known today, so it is not surprising that almost 99% of businesses and companies have a presence on the Internet with the intention of publicizing the products or services they offer or manufacture. An essential part when designing the website of any business or company, is to choose the right palette of corporate colors that will publicize the brand.

Although it may seem to be an insignificant detail, the truth is that the success or failure of a business’ sales could be strongly influenced by the may be strongly influenced by the color palette chosen and used in the HTML of the used in the HTML of the web page, since this automatically becomes the face or facade of your business or company in the “World Wide Web.

Therein lies the importance of doing your research and documentation before you start designing your business website. Next, you will have detailed information on how to capture the attention of the desired niche of customers through the desired customer niche through what color shades convey and what online tools will help you to which online tools will help you create your custom color palette.

Color Palette, what is it?

A color palette is defined as the catalog of colors and shades that exist, are designed or chosen to color, decorate or paint any surface or object. The basis for designing a color palette is formed by the three so-called primary or basic colors, red, blue and yellow. Combining these three colors begins the formation of a color palette, and it will be made up of all the different shades of a specific range.

For example, to obtain the color orange, it is enough to mix the primary colors: red and yellow. Green, on the other hand, is obtained by mixing yellow and blue. So you will realize how easy it is to create other colors from the primary colors. All these colors are called “secondary”. It’s like going back to preschool, I know.

But how do you create the different shades of these colors? Well, it’s very simple, you just apply more of one primary color over the other. For example, to have a dark green tone, you must mix 80% blue with 20% yellow. But if you want a light green tone, the process is the other way around.

This is how you design or create a color palette. Conventionally a color palette is represented using a circle diagram, but this is not the only way, as they can also be represented in a colorimetric fan. A color palette can also be represented in a color fan.

Psychological influence of color

Almost every person’s life is influenced by shades of color. From the colors of the fruits and foods we eat, to the beautiful hues of a beautiful sunset, they influence how we feel and think, but they also, and often without realizing it, influence the decisions we make.

From that basic principle, you can deduce the great impact that corporate colors will have on your business’s target clientele. In all type of marketing, including digital marketing, it is necessary to attract large masses of people so that the market niche is much wider; and that can be achieved only by choosing and can be achieved only by carefully choosing and correctly choosing the colors that you will use on your website.

It is also necessary to know that there are certain colors appropriate according to the type of business you have. For example, have you noticed that big fast food chains use colors like Yellow and Red? On the other hand, some of the world’s largest insurance companies in the world use dark shades of blue, have you ever wondered why?

Similarly, the favorite color of the fastest cars in the world’s automobile fleet is red. Is it just a coincidence or is there something else behind this decision? What is certain is that there is. An appropriate color can influence us to a greater degree to make the decision to buy the food we are going to eat, or to choose our trusted insurer or even whether to buy a vehicle.

Color theory: A basic guide to color

In order to create the right color palette, it is essential to understand color theory and color schemes. Each scheme uses a specific combination of different colors based on the chromatic circle. Let’s take a look at these schemes:

Analogous scheme

This uses colors close to each other on the chromatic circle, in either direction, i.e., left or right. By doing this, the result is uniformity and consistency of design. This scheme helps the user to concentrate on the content as there is no marked differentiation in the design.

Monochrome scheme

Of all the schemes it is the most basic. Since it uses only one predominant color and its various shade variations to complement each other, it proves to be very effective. This type of scheme is pleasing to the user’s eye and stimulates the emotional responses associated with the base color.

Complementary scheme

In order to create this scheme you must choose colors that are opposite each other on the color wheel. Doing this captures more of the user’s attention as a sensation of balance

is perceived.

Triadic scheme

As the word triadic indicates, it consists of. by three main colors that are equidistant on the chromatic circle. When this scheme is used, it generates a wide and diverse palette of colors, so it is necessary to have extensive experience to make a correct combination.

Rectangular tetradic scheme

Because it is made up of two pairs of complementary colors complementary it thus becomes one of the most complicated color schemes there can be. But it manages to be pleasing to the eye and has much more attractive areas than others, making it very diverse and appealing.

Special care should be taken when balancing warm colors, such as red, yellow or orange, with somewhat cool colors, such as violet or blue. such as violet or blue.

What is the psychological influence of each color?

I’ll tell you first of all about what we referred to earlier as the primary colors:


Yellow is a color that generates feelings such as joy and friendship. It is also a symbol of richness and abundance. However, it should be borne in mind that, if used in excess, it can generate negative feelings such as envy or even anger.


Blue is generally the favorite color of most people, and may be influenced to people, and may be influenced because the sky and the sea have this color in different shades. Because of this, using it conveys feelings of tranquility feelings of tranquility, freedom and even intelligence. By the way, it is one of the base colors, most used for many websites.


Passion Red“, I’m sure we’ve heard that expression before. And certainly this color conveys euphoria, passion, strength and intensity. On the other hand, it also conveys the feeling of danger. However, it is ideal to captivate potential customers. It should be used in small quantities and at strategic points on websites and even in landing sales.

The psychological influence on secondary colors


Regardless of where a person comes from, the color white universally symbolizes peace, purity, cleanliness, innocence and order. That’s why it is advisable to use this color as a background of any website. Thus, we will be ensuring greater permanence in our website of the user who visits it.


As the predominant color of vegetation, it is natural to feel that this color instills well-being, serenity, fertility and relaxation. And it is also associated with hope. If your website has or offers any service related to the environment, a color palette with this base color, will be the most indicated.


It is commonly associated with youth, enthusiasm, lust, success and strong emotions. This color is ideal for websites whose audiences are teenagers, young adults or even young adults. Very appropriate to advertise political issues or technological innovations.


Also known as Violet, purple is associated with sophistication, magic and spirituality. Very appropriate for use on beauty, fashion, and style websites.


Pink directly influences feelings, promoting kindness, affection, love and protection, hence it is a favorite color for women. This color is ideal for websites related to fashion, care and women’s health. It is also used in the color palette for sites related to sweets and confectionery.


The color gray lacks character and strength because it is considered as a neutral. It is therefore often associated with mediocrity and indeterminacy. If there is a color to avoid for a website, gray is the best example. is the best example. That’s why I don’t recommend its use in your color palette.


Finally, the color black. Some people associate it with gloomy or negative, but the truth is that this color if used effectively manages to convey elegance, mystery, sophistication and even sensuality.

Because of this I advise you to include it in your color palette no matter what the activity of your business or the purpose of your website. Just keep in mind to never use it, as the total background of the page.

Online tools for creating or generate your own color palette

You already have a theoretical basis proven by the world of digital marketing and the science that studies and the science that studies colors, about the positive and even negative influence that colors will have on people even negative influence that the colors you decide to use will have on people as the image or personality of your website. Now let’s talk about some digital tools that will help you to create your own color palette.

The great thing about living in “The Information Age” is that we have almost unlimited access to a myriad of almost unlimited access to a myriad of digital tools that can help you create your color palette. And most of them have one favorable feature in common: They are free. Using these tools will allow you to ensure the standardization of colors on your website.

Next, I will tell you what for me are the best color palette generators out there:

Adobe Color

Adobe Color is the current name of the tool formerly known as Adobe’s CC Color Wheel. This tool is easy to use and very user-friendly. You have the option to apply a color harmony rule, choosing from 7 predesigned options:

  1. Analogous
  2. Monochromatic
  3. Triad
  4. Complementary
  5. Composites
  6. Shades
  7. Custom

You even have the option to extract the color palette based on an image containing the main color. You can save that color palette in your profile, allowing you to access it whenever you need to. For this and other reasons this generator is very useful and appropriate.

Go to Adobe Color .


This tool shows you the corporate color palettes currently used by the world’s major commercial brands. Brand colors gives you an idea of the colors you can use on your website, and thus be on par with these large and successful companies.

Go to BrandColors

When you enter this website you will see the slogan The super fast color scheme generator, and it really is. All you have to do is select a main color and Coolors will generate the shades you need for your corporate image.

Even if you are just starting out in this world, and you are still not sure what to choose, Coolors will make suggestions that will help you make the right choice. It’s ideal if you’re inexperienced selection.

An additional plus that Coolors has, is that it has mobile applications for iOS mobile applications for iOS operating systems, so it can be an integral and permanent part of the PC integral and permanent part of the PC tools.

Go to

Hexa color

Known as “the encyclopedia of color”, it is a tool that generates color palettes, and also provides information about any color and its possible combinations. By simply typing any color value in the search bar, it will offer you a detailed description of the color and also convert it to its equivalent in hexadecimal, RGB, CMYK, HSL, HSV, CIE-LAB / LUV / LCH, Hunter-Lab, XYZ, xyY and Binary.

Wonderful tool!

Go to Color Hexa .

Material Design Palette Generator

Material Palette is another simple and very practical web tool for generating color palettes. Among its advantages is that it offers the exact HTML code of the base color and secondary colors. In addition, it gives you suggestions on the letter color tone that you can use in contrast to the base color of your page background or logo.

Go to .

HTML Color Codes

HTML Color Codes does it for you. I say this because this online tool already has pre-made color palettes and just by making use of the horizontal scroll bar of the HTML color picker, you will be able to see some exceptional color combinations that you could use for your web image. In addition, it has other functionalities such as color format conversion.

Go to HTML Color Codes .


Just like the previous tool, Colors already has preset color palettes of preset colors making your job much easier. If you like some options, you copy the hexadecimal code of the colors, and you can use them in the creation of your corporate image.

Go to LOLColors


It is an easy and friendly online tool and user-friendly online tool. You only have to search among the numerous options of color palettes the one you consider the best and most appropriate for your web design.

Go to Shutterstock


This is an interactive tool, because it allows you to see, create and share the color palette with other people who are also designing their websites. Therefore, it is ideal for learning about techniques and current trends in color palette creation.

Go to ColourLovers

Mudcube Sphere

Mudcube Sphere offers up to 10 different options to create our own color palettes. In addition, it allows you to do tests and comparisons of different color schemes. Once you have created your palette, you can download it even in widely used formats such as Illustrator and Photoshop.

This makes Mudcube Sphere one of the best color palette generator tools.

Go to Mudcube Sphere

Current global trends

In a world where innovation is very much related to breaking out of the traditional patterns, it has become common, and even trendy, to emphasize color as a means of getting the public’s attention. Thus, minimalism has taken over the preference of the

There is ambiguity in preferences as well, as many select unobtrusive colors such as pastel shades, while others go to the other extreme by selecting saturated and bright colors.

What can we conclude about the importance of creating an appropriate color palette?

After having analyzed all the implications of making a color palette for designing your own website, it is valid to conclude that it is much more important than it seems. It becomes necessary to think about things like the type of activity or product you offer, the “target” clientele you are pursuing and very importantly, your revenue goal.

It is proven to be effective to start with only three main colors and with a few shade variations chosen from your color palette to design and establish your design and establish the corporate image of your website. This way, you will be able to convey to users the unique personality and corporate values that characterize your values that characterize your brand.

Now you must put into practice what you have learned in this post, and you will be on your way to success in the world of the “World Wide Web.”

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