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TikTok is a platform that has become very popular in a short time. Perhaps that has to do with the merger that its owners made with another application, very little known but with an ideal platform for audio and video uploads. Thanks to this, millions of people around the world are using and enjoying TikTok.
Among the options available to increase the popularity of users, we find the Direct, or as it is known in English, Live. Who can make them? How to make a live on TikTok? I’m going to show you everything you need to know about it below.
Who can go live on TikTok
Before I show you how to do it, I’ll explain who can do a Live on this platform. Not everyone can do it. TikTok’s policies allow some users to have this feature active, while others don’t.
So if you are new, the first step is to gain followers. Once you’ve activated the live option, you can use it to advertise, which is a great way to grow your brand or business.
While the requirements for this feature are unclear, they do depend on how popular the user has already become. In some cases, reaching 1000 followers is enough to be activated. In other cases, having a viral video is enough to activate the Direct option and so on.
Some users have said that the option was enabled when they reached 1000 followers, others due to a significant increase in followers, and a few others have said it was because one or two of their videos received hundreds of thousands of views.
Now, if you reach 1000 followers and still don’t activate the option to live stream, don’t despair, you may need a little more followers or upload fascinating content.
How to make TikTok direct
After confirming that TikTok has enabled live streaming for you, then it’s time to move on to the next level. Make sure you have the best possible content to present in your Live.
Of course, since your goal is to advertise, whether it’s for a website, an item for sale or something else, make the most of live to achieve this.
One of the best options is to promise a prize to anyone who visits or buys it, as the case may be. Now I’m going to show you everything you need to do, step by step, to make a live on this platform.
As I have already mentioned, you must have to make live function active. To make sure of this, you have to enter TikTok and locate the sum symbol (+). It is very easy to find it as it is right in the centre of the application. Once you have found it, click on it.
After clicking on the plus (+) symbol, the record option will appear. Among its functions, this button allows you to record any video, but you can also find the option “Live”. After clicking there you will be able to edit the information that will appear on the live stream.
In order for many people to be attracted to your live video, you need to choose a title for it, it should be one that describes very well the content that will be seen in the live video.
This will be the information you will place to “hook” TikTok users. Use keywords, rather than long-winded sentences
Take into account the audience you want to target, especially if you have a group of people as your main target. The vast majority of people who use TikTok are young, so if you want a live stream with a lot of users present, I suggest you make use of a vocabulary that appeals to them.
You should also be very careful about words that are not allowed on TikTok, perhaps because they are considered offensive. If you use one of these banned words or phrases, then you will not be able to start live and therefore will not be able to broadcast or do anything at all.
Starting the Live
Once you have completed the above steps correctly, it is time to start the broadcast. At this point, all you need to do is click on the “Broadcast Live” option and you’re ready to go. From that moment on, you will be broadcasting live to any TikTok user.
Tips for live streaming on TikTok
Your intention when you go live on this platform is probably that many more people will follow you. What can you do to get more and more views of your live stream?
To get freebies or followers, and that in turn will allow you to get more publicity, but it will require a lot of effort and dedication on your part. Try as much as possible to present content that will appeal to many people, not just a select few.
As you already have a large following at the time of the live show, you can ask what they would like the next live show to be about
Another option is to keep an eye on new trends on the same platform, so it will be easier for your content to adapt to what is most popular, but always without losing your originality.
You should also take care of the quality of your broadcast. Just as many people can quickly join your live stream, just as quickly they could drop out if the audio or video isn’t good.
Another detail that can affect your live show is the environment in which it takes place. Make sure you have an ideal space for your stream, of course this will vary from tiktoker to tiktoker as the environment usually has a lot to do with the content of the live stream. The advertising that you can enjoy on TikTok is incredible.