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The effects on TikTok are special and bring visibility to the videos on the social network. Millions of new videos from different categories are uploaded to the platform every day. So, standing out can be a challenge. But you can learn to add effects to make your brand stand out from the vast sea of content.
The interface of this popular social network is intuitive, and from there you can edit your content to make it more fun. How can you make your posts more attractive? What are the most interesting effects that this social network has? Below, I’m going to answer these questions.
Why apply special effects in TikTok?
The large number of effects available will allow you to choose the one that best suits your style of video.
They can be an excellent digital marketing tool, which will help reach a wider audience and of course potential consumers.
Among the options you can choose from are those related to animals, such as cats and dogs. There are also ones related to the holidays of the year, such as Christmas and New Year’s.
Of course, the effect you use must be related to the video you are making, or failing that, that allows to increase the attractiveness of it. This way it will be more eye-catching and can be seen in its entirety by a larger number of people.
Where to find the TikTok effects
This type of effect animation in TikTok adds value to your content, which increases the likelihood of users sharing your post in status on other social networks such as Facebook, WhatsApp, Instagram and even Telegram in its format of information or entertainment feeds.
Getting these effects is not difficult, actually there are two ways to find them.
Most popular effects
As expected, some effects are more used by the millions of users of this platform, making them trendy. If you want to know the list of these, just locate the Trending option in TikTok.
All effects in TikTok
The effect’s gallery allows you to see the immense amount of animations that TikTok has available for you. But, since there are so many and the idea is that you use the most convenient one for your video, the application offers you the possibility of using the search engine to choose the filter according to the category. That way, you’ll be able to find just the one you need.
How to add effects in TikTok
Now that you know where to place the effects, it’s time to tell you how you can use them to increase your video’s popularity.
To begin with, you should note that there are also two ways to do this. One, before uploading the clip, and another one when the content has already been recorded on the platform.
Now, you should note that TikTok only allows the second option for some videos. And, in addition, the effects you can use will vary depending on whether you use them before or after recording.
Add effect to TikTok before recording
To make use of the option to add effects to a video before uploading it, you must access the recording option. To do this, just click or tap on the More (+) sign. That will allow you to activate the option to record a video.
Then, just choose the option “Effects”, on the left side of the screen, to be able to choose one of the aforementioned options: Trending or By category.
Once you have decided on this point, you can browse through all the available effects and select the one that best suits your taste and above all the content you want to record.
Now it’s time to start recording the video. To do this, just click the red button. If you did the steps in the right way, then you will be able to record the clip and it will have the effect you chose. Then, you just have to save the content and publish it.
Add TikTok effects after recording
You recorded the video, and now you want to add some effects to it? No problem. You can add one or even more effects to the whole video.
To do this, the first step is to record all the content and then edit it. As you will notice, the clip in the preview displays a timeline, which will help you in this process.
You can click that timeline and move it to the exact moment you want the filter to appear. Choose the effect you want to use and press and hold for as long as you want that effect to be displayed in the video.
The great advantage of using this option is that you can add more than one special effect to the same clip. Before you finally publish your content, you can preview it one more time and make sure it looks just the way you want it to look.
Once you are happy with the result, just locate the Save option and click on it. Before you publish it, make sure you give it an interesting title. I also recommend using a hashtag or tag that allows you to place your video in one or more categories.
Tips for using the best effects in TikTok
Using effects in TikTok can make your post much more popular. However, it’s not enough just to put any effect, as that could cause a negative response and damage your reputation as a content creator.
Some people get this because they don’t know how to use the most popular or Trending TikTok effects option. For others, they don’t take the time to choose the most appropriate filter for the content of the post.
If in your case what you want to do is to upload a video just for fun, then you don’t have to worry too much about which effect to use. But, if you want to upload videos to grow your brand and gain followers, then you should take care of this detail, because one of the reasons why a TikTok can go viral is because of the TikTok effects it has.
The suggestion I give you is that you spend enough time getting to know most of the effects that this social network has available for you.
But, since there are so many of them, what you can do is to start by getting to know in depth about all the ones that are related to your brand. That way, you can become a powerful digital marketing tool.