Best times to publish on TikTok

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TikTok is the new short video platform that is growing more and more. For that reason, more people join it and even try to become famous through their publications.

Businesses and brands adapt their digital marketing strategy to TikTok’s prime time. It’s not enough to post videos consistently, but to know when to do so.

To know the best time requires “study”. Do you want to improve your engagement. Well, you have to start by getting to know your followers.”

In this article I will explain to you what is the best time to post on TikTok.

Best time to upload a TikTok video

Most users recommend that videos be uploaded between midnight and 5:00 a.m.

This is simply a suggestion that might have worked for some, but it is not a foolproof formula. And the fact is that for your video to go viral, you must take into consideration several factors, which depend on your own audience.

Location of your followers

Some people point out that since TikTok is Chinese in origin, then it’s best to post during daylight hours in China, but that doesn’t have to be a rule for you. You should analyze yourself where your followers are from and then research what the peak time is in that area of the world.

There is also the option of your potential followers, as your video can be viewed by anyone on the platform. That’s why, if you want to attract a certain specific audience, you should investigate what are the hours of the greatest demand. Then, at that time, you should make your publication.

Here if we could take the country of China as an example. Let’s assume that most of the followers you have are from that country, then you should make sure they are not sleeping when you post.

Remember that there are many, many more videos being posted every second and unless it goes viral, the video you uploaded can easily go unnoticed.

To make this job even easier for you, TikTok offers its users with a Pro account all the statistical information of their followers. So, you just have to enter this section and find out how many of your followers are in each country, as well as other important details about their characteristics.

Followers in different countries

It may happen that the vast majority of your followers are in one country or in very close countries, so posting at the same time all the content you want is a good decision.

But, it could also happen that you have a lot of followers from different countries, distant and with very different schedules. What can you do?

In this case, you will have to prepare more content than you normally do. After you have it ready, post one video at the peak time in one country and another at the peak time in the other country.

This will keep your followers interested in your content, and you may even be able to increase the number of followers.

Schedule and routine of your followers

At this point, when I talk about the schedule, I mean the sleeping schedule. As addictive as it is to enjoy clips over and over again, there will come a time when your followers sleep. So find out what time they wake up, at least the vast majority, and just at that time post a new TikTok.

At least 90% of the people who use social networks in the world check them right when they wake up. That’s the routine of almost all young people! If you manage to synchronize your video upload with that moment, you can get it seen and even shared by many more.

Testing different times

In addition to the above points, you need to be flexible. As I mentioned at the beginning, what works for some, may not work for others

That’s why another one of my recommendations is that you prepare several videos and publish them at different times of the day. Then, compare the amount of views each one has, so you’ll know what was the most convenient time.

Of course, since this is a research, don’t get carried away by appearances or first impressions, repeat the procedure several times until you are sure of the best time to upload your Tik Toks. Now you’re ready to go.

Tips to make your video on TikTok popular

It is true that knowing the best time to post a TikTok video is of great importance, in fact it is key so that you don’t make any in vain. However, take into account that posting at the right time will not be enough.

You must make sure that your content is flaming and interesting to capture the attention of visitors. That way, when they see that you’ve posted a new clip, they won’t hesitate for a second to open it and watch it from beginning to end.

  • Try to post videos regularly but don’t saturate your audience. Three videos a day will suffice.
  • Ensure that the frozen image offers an eye-catching look.
  • The platform of this social network makes it possible to post clips of up to one minute, but in general, the most popular Tiktoks are only about 15 seconds long.
  • Use hashtags sparingly. Two or three hashtags are sufficient.

Now, you should not be overly concerned about the content you will upload, as that could only cause the pressure on you to increase and instead of enjoying what you do, you see it as a burden or problem.

Tip: Set a minimum number of views for each of your videos as a goal. As your followers increase, raise that goal.


In conclusion, I can tell you that, Tiktok videos are an excellent marketing tool, but when publishing content you have to know how and when to do it. You will see that with care and dedication you will be able to give value to your brand.

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