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Instagram, the platform where you share your experiences with the world through images and recently videos, is a ritual. Without a doubt, choosing the filter and hashtags that elevate the reach of your posts and followers is quite a feat.
In fact, photo editors and organizers have been created to help you put a personal stamp on your account. However, knowing how to use Instagram doesn’t guarantee a direct pass to fame.
Evidently, there are many things we ignore about this social network that has changed our lives so much. Who created Instagram, how to get more followers, at what times to post and how to present your photos and videos is already a cathedra. This is everything you need to know to become an expert using Instagram.
The origin of Instagram
The super platform was the brainchild of entrepreneurs and programmers Mike Krieger and Kevin Systrom. It was launched on October 6, 2010 for Apple devices and opened on Android devices on April 3, 2012.
However, Instagram is not the only social network for posting photos. The secret of success was to combine photo editing with a space where to share it and interact in a comfortable and simple way.
The developers started its creation in San Francisco, it was 2011 when innovations such as hashtags and more editing tools were included. Without expecting it, in 2012 it reached more than 100 million users, an incredible figure for a social network with such a short time.
Obviously, Facebook didn’t resist such a juicy venture, buying the company in April of that same year.
Since then, Instagram has evolved with respect to the digital marketplace by positioning itself as the network that connects social networks.
Instagram knew very well how to welcome the era of digital marketing.
Incredibly, it became a practice ground for advertisers and marketers to develop boundless PR. Evidently, it is the hub where professionals, artists, media, public figures and clients, especially clients, meet.
How to get more followers on Instagram
It is the question that every instagramer asks himself, in this social network, followers are symbol influence and efficiency. This means that, more followers is more popularity and this gives you some confidence in front of your followers, do not disappoint them.
Remember, beyond the quantity, it is important the quality of those who follow you. Increasing your number of followers is a task that requires both creative and executive strategies, there are certain points you should consider:
On instagram, your profile is your cover letter, but not a job letter, avoid starting your description with academic merits. Experts say that when using social networks, we employ our primal emotional instincts, i.e., we react with enthusiasm or disgust.
So highlight something in your profile that reflects your human side, relate it to your area of work if possible. Concretely, it is the 21st century, what predominates to connect with the world are your emotional skills.
My photos, videos and so on
The range of options for interacting on Instagram is extensive and allows us to show different facets of our lives. Although, you run the risk of being inconsistent between what you show in a story and a photo, for example. Stay focused, you should show yourself on Instagram as you show yourself in your daily life, in real life.
In reality, levity is allowed, but avoid creating an alternate reality, equally in the content of your publications.
When and how to publish
Your photos are like ammunition, don’t waste them, use them wisely. First, post at times frequented by users: six in the morning, twelve noon, nine o’clock at night.
These intervals will improve the reach of your photos, taking care that they don’t get lost among others. Second, vary your posts, you can start with a selfie in the morning and a group photo in the afternoon, or a video. Reserve the special photos for the evening, your followers will have more time to detail it.
Who I follow and follow me
If you already complied with the previous points, you will probably see the number of followers increase progressively. Bear in mind, following accounts with many followers includes you in the circles of influence in which you wish to position yourself.
Above all, beware of information bombers. Of course, you can follow those who inspire you, as long as it doesn’t suck up your time. Remember, what doesn’t add up, subtracts; there are apps that show you who unfollows you on Instagram.
Instagram’s resources and metrics
As the cutting-edge social network, Instagram constantly updates its privacy and content policies and Instagram’s algorithm is one of the most complex and successful.
Simultaneously, you have a range of options at your disposal in case you want to unsubscribe your Instagram account, sync it with another email, etc. Of course, its main attraction are the filters and editing tools.
Now, it allows you to stretch and shrink images, plus add the filter intensity leveler. One of the latest updates has been superzoom.
As for social, it allows you the option to mute and delete comments. Obviously, if things get messy or content is posted that may violate your integrity, you can report that account.
In extreme cases, you can block accounts you deem necessary if those users are verbally aggressive. Obviously, this has its pros and cons.
You can even give a location to each post, story or broadcast to attract more people to your account. In short, it is the social network with the greatest reach not only in number of people, but it adapts to the tastes and trends of each population, generation and vocation.
Instagram is the world that connects the world, it is the cradle of modern business and redefines the concept of selling, power and market. You can also play with surveys in your Instagram Stories, everything you can do is little to improve your profile.
Instagram also allows you to link links to your website, blog or online store. Additionally, if you create a page on Instagram, you are offered plans to increase the reach and popularity of your posts.
In addition, it allows you to view the statistics and growth of your page. Not only that, Instagram allows you to make live broadcasts and real-time updates on any event.
Numbers and photos
It’s not simply uploading a single photo, from advertising alone, Instagram’s earnings are estimated to be around $2.81 billion. Currently, it has more than 400 million users.
Of course, the brands haven’t missed out on this, leading National Geographic with 48.4 million followers. Evidently, the number one account is Instagram itself, with singer Selena Gomez’s account following her on the list with 69.5 million followers.
But not everything is rosy, the number of fake accounts reaches a percentage of eight percent. Conversely, the number of registered people is increasing almost twice as much per year.
It is estimated to grow to seventy percent those franchises that integrate with Instagram in 2017. In addition, half of the users review and purchase products on this social network.
The numbers are favorable for those who tag one or more people in their posts. Even, the probability increases exponentially if you add location and use hashtags, tip: use maximum ten.
This makes photography an art that takes leaps and bounds, not only to attract followers. Additionally, they help experts canvass the market to employ the creative and influencer techniques needed to attract more consumers.
Of course, this opens up a new field of employment gives a new approach to any type of profession and creates new ones. Recently, we usually hear terms like community manager, freelancer, influencer, Bloger, being these the topics in the digital marketing world.
And it doesn’t end there, Instagram has allowed the globalization phenomenon to accelerate. Whereby, a designer in the U.S., can negotiate with someone in Italy. Obviously, the middle ground between these businesses is Instagram, favoring small scale international transactions.
Instagram is the habitat of win-win relationships, of walking brands and close supplier-consumer links. So, the new facet of sales, it’s not just selling something, but what and how you are offering it to the world.
Think twice before posting a photo, the next one could be your chance to be successful. Instagram is as personal as it is corporate, you have to learn to play between these two facets.
However, that they reflect who you are, your character and personality, that will engage perfectly. Attend more workshops regarding how to optimize your use of social media. Well, business person or not, we’re all attracted to the idea of being influential.
Instagram is all the rage, and like fashion, you have your hits and misses, avoid being one of the latter. In the world of digital communications, Instagram is your nexus for making a first impression. Remember, keep it consistent with your reality and who you are.
Whether you are an artist, a doctor, a designer or a journalist, Instagram opens its doors to those who are projected to succeed. But, nothing is expedited, it builds a relationship of credibility and trust. Timely, as in fashion, the instant will come when you are the one who sets the trend.
What do you plan to use your account for now, Instagram is a fertile field of opportunities. Also, make sure you engage with the right people and enjoy all the advantages it brings to you.
Lastly: live, Instagram is a reflection of the entire vastness of human experiences. Don’t let social media consume all your time. On the contrary, try to perpetuate the special moments on your account, Instagram is a tool, always keep that in mind.
Tell us what you do for a living and how this topic helped you consider your usage regarding Instagram. Does it set your trends or do you tend to leave the mark? There are many people and companies that start their projects digitally, without the need for a physical location.
Don’t forget, share your ideas and check out forums about entrepreneurship, digital marketing and social networks. Remember: “the only failure is to stop trying” -Kin Hubbard.