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The Facebook profile picture and cover page are, without a doubt, the most important Facebook resource that a Fan Page or professional Facebook page must have.
Both the information provided by each one and the combination of the two are a very important factor when it comes to getting a visit to our profile and loyalty of a user.
In addition, since the last update of Facebook in the aspect of the Fan Pages, the profile picture can look in its maximum splendor with what you have to take advantage of it.
Aspects to take into account on Facebook
For a company it makes the most sense for the profile picture to use the business logo. If you have a logo with a lot of information and you have a reduced version. Use the latter better. Ensure that it has a very good resolution and that it is easily distinguishable.
If you are your own business brand (for example, if you are an actor, or want to promote yourself personally as an expert in your subject) use a professional looking picture for your profile picture.
Care about the background. This does not mean that it has to be necessarily a white background, you can be more original and try to stand out, but try to make sure that the attention is focused on you and that no unwanted or meaningless elements for your purpose sneak into the background.
Combine profile picture and cover
To Do not repeat information in both, it is better to combine and provide new data. Take advantage of the cover to promote your star product, if the building of your company is representative, put a professional and beautiful photo of it.
Put an example of what your company offers. Give a more subjective value on the cover that will allow them to get to know you better. Get your head screwed on a little bit!
Update them sparingly
You don’t need to change your profile picture every week. What’s more, ideally, your profile picture should last long enough to create a brand image
It is clear that we can play with adaptations of our logo (seasonal, festive at Christmas, etc.) but the ideal is that they recognize our profile with agility. However, for the cover photo we can afford more movement.
But don’t go crazy either. Remember that to maintain activity on Facebook we already have the timeline and our posts.
In summary, we must strive for a professional look, not to miss the commercial opportunities that Facebook offers us and try to be creative.