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Because of my work, I have become aware of a problem that is much more common than it seems, and that is that companies are not clear about how they should be on Facebook.
Personally, companies that have a Facebook profile instead of a page seem to me that they have not adapted adequately to the new technologies and give an unprofessional image.
So, let’s find out what are the differences between these types of accounts and what you should choose for your company or personal brand.
Differences between profile or page
On Facebook there are two types of accounts: you can have a profile or you can have a page
- Profiles are focused on people, have a limit of “friends” and you have to accept friend requests to be connected to your followers.
- Pages are focused on companies, businesses, communities, etc., have no limit of followers, can follow you anyone who has a profile on Facebook and gives you a number of options that as a profile you don’t have, such as a lot of statistics about your posts.
What should I choose
The best option for your business is to have a Facebook page and not a profile, since with it you will be able to have a professional presence and benefit from the options that Facebook provides to the pages and that we mentioned in the previous point.
Choosing a profile for your business is a mistake that will make it harder for you to find out if you’re meeting your goals and will limit your target audience. In addition, you will give an image of a company that has failed to adapt properly to the changing world of the Internet and Social Networking.
How to create my Facebook page
Creating a Facebook page is very simple. To do this you must access the Facebook page and either hit create a page, or login with your profile and select the page option from the create section (appears at the bottom of the left sidebar).
The first step that appears is to select what type of page you are going to create:
- Local place or business: For stores or small businesses that have a physical store that our followers can travel to.
- Company, organization or institution: For larger companies and public or private institutions that do not have a specific physical location.
- Brand or product: For brands that have a recognized service or product, whether they have a physical store or just an online store.
- Artist, musical group or public figure: For people who want to promote themselves.
- Entertainment: For companies or blogs that are dedicated to the world of entertainment.
- Cause or community: For non-profit groups or institutions.
Once you have selected the option that best suits your business, just follow the steps to set up all the sections of your new Facebook page.
Don’t forget to fill in the important information about your company such as location, business hours, a contact phone number or email, a brief description of your services or products, a good quality image with your company logo or your web address.
Also, it gives good image to customize your URL, since if we leave the one that Facebook normally uses we will see some numbers at the end of our page name.
This option appears in the “Information” step and can also be changed later from the page settings (but the number of changes is limited).
As a final touch, don’t forget to upload a good quality image for the cover of your page, which is in line with the values of your company or commercial brand.
And now, let’s publish content!