Este artículo tiene:
- 1 Why is the semantic field important in the digital world
- 2 What do search engines understand as semantic field?
- 3 How to use the semantic field to rank a website
The semantic field is a grouping of words of distinct things but which share a relationship. For example, in everyday life we use general terms that enclose a set of things. That is, when we use the word: animals, we include rabbits, ducks, dogs, etc. in them. Evidently these words are distinct, but they are related by the same term that characterizes them in a general way.
Now, you can use words that define different things as synonyms, for example, vehicles, that encapsulates motorcycle, car, bicycle, etc. Then when talking about any of them we can safely use the term vehicle.
Because of this, it is worth asking why is the semantic field important in the digital world and especially in SEO? How can we use it to position our website? In this post I’ll tell you about it.
The semantic field is a grouping of words of different things but that share a relationshipSantos Muñoz Tebar
Why is the semantic field important in the digital world
Its importance lies in the way search engines work, which intelligently match keywords based on the semantic field. This information is vital to achieve a position in the SERPs results.
That is, although you can use a defined search word, you can increase your chances of being read if you group related words in the same article or text.
To understand this point, you should know, for example, that in the case of the Giant Google’s algorithm, it bases its search results according to the user’s intentions. In such a way that it can group articles that, according to semantics, context and structure can represent the ideal result for each internet user
Some years ago, our flagship search engine Google and its competitors had trouble determining the answer to a specific search, in some cases providing erroneous information.
Currently with the semantic field it gives better answers. Usually the semantic field is used to describe a language, but in the digital field it has great relevance, in fact, it is one of the bases to have a presence in the network.
In the marketing field, it allows the articles offered digitally to be oriented in a harmonious way according to the needs and desires of the Internet user. All this allows to achieve positioning in the network, so that it is a vital as a strategy of visibility in the digital world.
What do search engines understand as semantic field?
Google used to work based on the keyword in articles. Now its search is more precise, because it tries to understand the article you offer and the user’s intention. In such a way, it tries to analyze several aspects: the position of the words, the relation of the terms used, i.e. synonyms, antonyms, phrases, and even abbreviations etc.
All this has made searching the web very easy and in fact in a few minutes the search engines show us just what we are looking for. So that Google also understands as a semantic field the plural and singular words, that is, if in your article appears a word in singular form and a user searches for it in plural form, in the same way it will place it as a similar term.
So it is not advisable to repeatedly use words in singular and plural as they do not serve any function, but rather represent an abuse of Keyword meaningless, what we know with Keyword Stuffing.
On the other hand, adjectives and nouns are also included in the semantic field. In addition to the language variations, for example, if you search the web for Tereré you may see results for mate. For the search engine understands that it is the same drink called differently by culture or nation.
Co-occurrence is another important issue. That is, here the search engine tries to understand what your article is talking about according to the word that collides or co-occurs with the main keyword.
For example, imagine that the main keyword is Panda. How do you know if your article is the user’s answer? Google must understand the term that it constantly concurs with, such as species, bear, etc. If so, it will understand that your article is about animals and therefore will not place it as a result for a music group.
The above is evidence, that search engines have been striving in recent times to give accurate and immediate information. Therefore, if you want your blog to achieve positioning you must enrich your texts with variations of related words, which is nothing more than implementing semantic SEO.
How to use the semantic field to rank a website
Before publishing a topic you must implement a series of keywords respecting the semantic field, that is, it is not about abusing the keyword, rather, to look for variants that expand the chances that your article achieves the first results. In order to achieve this, you must take into account several details.
Google gives you suggested searches
When you enter a word in the search engine, Google itself adds related words, this can be useful for you to append it intelligently in the text you are going to write.
At the bottom of the page, you will also see some related suggestions. It may be useful for varying terms or for developing related subheadings.
Remember that the texts you develop should have the purpose of offering feedback to users. Those suggestions are precisely what internet users are asking for, so if you add it in your blogs you will be able to compete in quality of articles.
Use the * to search for word variants in Google
If you want to find a substantial list of related words, you can implement a trick with the Google search engine itself, i.e., in the same search box (where the question of interest is placed) you must place an * following the keyword.
There will be a breakdown of the searches for that specific word. With this information, you will be able to write a topic providing a timely response. This fact extends your chances of ranking in the SERPs results.
On the other hand, if you place the same * but now between two keywords, you will get the searches for them together with an extra term.
Google Adwords offers additional help that is very useful. You can locate tools, then select keyword planner, once there, you must click on Find new keyword ideas, and finally ads.
There, you can type the term you want, then the same search engine will give you a list with the semantic field i.e. related words. All this contributes to the positioning of your article.
Check your keyword density
A final point to consider in order to ensure that your article is well written, is that you should check the number of times you have used certain words. On the net there are several free pages that will allow you to do this last check.
In fact, it will not only tell you a percentage of the keywords but also, of some words that you have used spontaneously and that have inadvertently become a muletilla.
If you notice that you have used a keyword too many times, then you should go to the draft, and change the term or delete it if you think it is not necessary. Generally this type of analysis is very easy to do, there is even no word limit, you can analyze more than two thousand words at the same time.