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When designing a website, the footer is one of the most neglected elements. In this article I will explain what is the footer and what to put in it footer of your website.
The footer of a website is the bottom part of it. Although by its location you might think that the footer has no importance this is not so, you should take advantage of it as any other part of the web structure. To highlight the footer the most appropriate is to give it a different color from the web.
There are many data that you can include in a footer but this data will vary depending on the type of website you have. We are going to focus on 3 types of websites.
If you have a personal blog, the footer is the ideal place to add buttons to follow you on social networks or for people to subscribe to your blog either by including an RSS button or a field where they can fill in their email. If you want to create your blog, take a look at this article.
In the case of a company website, you should take advantage of the footer to encourage customers to contact your brand. Include a simple contact form, no more than three or four fields.
In addition to the form, it is good to include links to all the pages of interest about your company so that the potential client can get to know it better.
It is best to include what is necessary and not to abuse it. In SEO, the Footer is the least relevant part to put links and you must take into account that it will be duplicated content for all pages.
Include what is essential and do not abuse internal or external links. Play with the nofollow tag if necessary so as not to confuse Google.
I hope my article on what to put in the footer has helped you.