What is SEO – Search Engine Optimization

seo que es guia

Do you want to know what SEO is? Here you are going to discover the meaning SEO and why it is necessary to appear in the first results of Google searches and other search engines. There are many factors that influence the SEO of your website and in Blog SEO, we try with each post, that you learn and understand how you should do it.

What is SEO and why do I need it

Wikipedia: Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also often referred to by its English title, SEO (Search Engine Optimization).

SEO definition: SEO or Web positioning is one of the techniques used for an organic and natural way, Google and other Internet search engines, include your website among the most valuable and relevant to different searches performed by users.

In general and depending on the competition for such searches with certain keywords, it is usually an increasingly complex process because every day Google improves its algorithm and makes each search a more natural and real process to give the results that best fit the reality.

One of the differences between SEO and SEM is that, in SEO all this process is done without using paid tools such as Google Adwords to be in the first results.

View SEO dictionary

What factors to optimize to rank your website

What is SEO

In SEO, there are two basic categories to start with in order to rank your website in the top positions of search engines like Google and they are:

SEO On Page

On page SEO is based on using positioning techniques within your website so that search engines understand that your website is relevant and include it in the top positions. Some of the most used techniques that work best are the optimization of web speed, content, web structure, internal URLs and choice of domain name.

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SEO Off Page

On the contrary, off-page SEO is everything that is done outside your website and helps to position the desired site. Some of the most influential factors in improving SEO are links (quality and quantity), mentions and presence in social networks, media mentions or brand authority.

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Types of search engine optimization

On the contrary, off-page SEO is everything that is done outside your website and helps to position the desired site. Some of the most influential factors in improving SEO are links (quality and quantity), mentions and presence in social networks, media mentions or brand authority.

search engine optimization

White Hat SEO

White Hat SEO is intended to follow the advice of Google and optimize the web to be able to “fall in love” to Google and that, in a legal way in the eyes of the big search engine, your website has more value than the rest. Few websites meet these requirements demanded by Google.

Black Hat SEO

Black Hat SEO is an attempt to improve the search engine ranking of a website using techniques that Google does not like and that generally have an expiration date. Google pursues these techniques in two ways, penalties for specific cases and disallowing positioning factors.

Also, all actions that become worthless over time because they are of dubious value are likely to penalize the websites that use them.

How to learn SEO

It is important to read a lot about SEO and above all to experiment with every technique you have not mastered. It is also important to look for good sources of knowledge in order to get started in the world of SEO and to maintain and learn SEO daily.

There are plenty of blogs and courses that we talk about here where you can start from scratch in SEO and end up being an expert in White, Black and Grey Hat SEO. In SEO we have all started from scratch, do not be afraid to make mistakes and try, and you can always talk to an SEO consultant to help you in the more technical aspects that you do not have under control.

Once you learn SEO for a website, you will be able to put your knowledge into practice with any project.

View all SEO Courses

More factors that help you rank your website?

In SEO, there are many factors that we can use to optimize a website and, in fact, we must optimize all of them to be able to be in the first search results. The 5 main points you have to take into account to optimize a web are:

  1. Content
  2. URL
  3. H1, H2 and H3 headings and subheadings
  4. Links
  5. Optimized web speed


Content is the king of positioning and thanks to it, you will be able to gain positions immediately. A good copywriting will make you be at the top of any search as long as you have a good website behind. Kings do not stand alone and need a good army to win the wars.


Give Google what it wants, of course it does. A good optimized URL should not contain underscores, or accents. It should only contain words and hyphens to break them up. The name of the URL must be the same as the H1, don’t forget!

H1, H2 and H3 headings and subheadings

H1, H2 and H3 are great indicators for Google and making a good choice will give you points to be able to succeed with On Page SEO. Look at your competitors’ keywords and put them in your website, look at your competitors’ H1, H2 and H3 and put them in with variations, if it works for them, try to improve them.


Of course yes, links are the lifeblood of SEO and you should use them to enhance your SEO strategy. Nowadays, the meaning of links has changed a lot for Google and quantity is no longer worth as much because it has given way to quality.

I leave you some reviews of companies where you can get links for your projects:

Web speed optimized

Mobile SEO has given prominence to Google optimization on web speeds and has become a factor that can determine many positions of difference. And even more so since mobile first indexing has come into our lives and the life of our web pages. Optimize your website thanks to Google PageSpeed Insights and be better than your competitors.

What else can you read about SEO

As we know that you like the Internet world and not only SEO is plagued the world, in SEO Blog we believe that you may be interested in these Social Media posts:

SEO and SEM to complete your knowledge

Keep your friends close, but even closer to your enemies. I think SEM was born to be the archenemy of SEO, but at this point, they are compatible.

SEO campaigns usually last a minimum of 6 months and it is understandable that there are projects that can not wait that long, because they are temporary, seasonal campaigns, or simply because you want to appear in the first Google searches.

If you think SEM is your best option, go for it! But don’t leave aside the organic improvements of your project. SEO can live without SEM, but SEM can’t do it without SEO.

Using AdWords campaigns can give us a very good visibility and branding. We must add that the effort is only economic and if your company has the resources, there will be no one who can stop you in those positions.

If you add SEO, you can get hundreds of keywords for your searches and make a 2×1 in Google.

SEM will cost you less mental effort and more financial effort and SEO will do the opposite. If you can, add them up.

Prices of positioning in Google

Perhaps this is the trickiest issue. From experience, I can say that, if you are on the client’s side everything may seem excessively expensive and, on the contrary, if you are on the side of the company that provides services, or you are a FreeLancer, you will think that you are giving away your work.

Well, what does Google want?

The big G wants loading speed optimized. It is important to differentiate speed with optimization in webs:

  1. Speed: Loading speed at any price (poor quality images, little text, etc…)
  2. Optimization: Maximized speed for the volume of data that the website has.

In the first case, we will have images with low quality for example while in the second case we will have optimized images with TinyJPG and CSS minified for better loading.

Google also wants you to have links, quality links. These, are difficult to get, because for someone to do linkbuilding you have to find quality content, be relevant in our sector.

Of course, Google wants quality content both in length and in relevant and keyword content for that text. Doing a few Google searches before you start writing will give you clues about what to write. In addition, you should help him with good subheadings and article structure.

What else? Give it a good domain for keywords. If you are not a large company with relevance in your industry, try to avoid putting your company name in your domain or put it at the end, as close to the .com extension as possible. Put between one and two keywords in your domain whenever possible.

Optimize the URLs of the posts and internal pages, always putting the word to position as far to the left as possible.

Create your account webmaster tools and verify it so that Google knows it is yours and that you pay attention to it.

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