What is PageRank?


PageRank is a search engine ranking algorithm designed to help websites rank higher in the SERPS.

The algorithm calculates how highly an individual page is considered for ranking in search engine results. The PageRank algorithm uses a mix of a page’s quality (or relevance) and its content to determine how high it is considered for ranking.

How is the quality of these portals measured? In Google this measurement is achieved by PageRank which establishes some quality parameters. If you have a website, this topic is of interest to you.

But what really is PageRank?

By means of a rating from 0 to 10, Google measures the importance that a landing page has, this is called PageRank.

To establish the quality of the same, Google establishes a series of algorithms and criteria that when fulfilling them it is evident which are the pages of more relevance and influence among users.

Previously this score was public, however, nowadays this measure is kept internally.

What criteria are taken into account in the PageRank?

To measure the relevance of a web portal, several aspects are considered, the most important of which are the quality of the different websites that link to it and the length of time the domain has been in existence.

This measurement was of utmost importance in its beginnings by the decade of the 2000s, however, PageRank has lost importance in the online world, and have emerged other figures of more importance as Domain Authority and Page Authority of Moz.

Importance of PageRank on web pages

The PageRank measurement was of vital importance to institute some SEO strategies. In this way, the effectiveness of the web pages was established, due to the fact that they could be positioned in the SERPS organically.

However, due to Google’s decline and the absence of transparency by this great search engine, the scores it hosts lack weight.

Therefore, today we resort to some alternatives to measure the relevance of our web page or that of the competition, discarding the PageRank.

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