To achieve a correct SEO positioning it is necessary to make use of the tags, since the success in the search engine results depends on them.
When it comes to tags we have h1, h2 and h3, where h1 is the most important one. What is the h1 tag, how is it applied, and what are the advantages of h1?
What is an H1?
The h1 is the tag used to indicate what is the most relevant portion of a web page. It is the main element of a portal expressed in HTML language as a header, which will highlight what should capture the user’s and Google’s attention.
The h1 is the first level tag in the structuring of a piece of content that can hold up to h6.
After h1, the most common are h2 and h3, but any tag expressed in text will be a subdivision of the parent h1 tag. This is the main reason that underlines the premise of knowing how to properly use the h1 tag, to guarantee an SEO optimization and to the structuring of the Website.
Is H1 important?
For any search engine, the h1 will be the starting point for the analysis of the page, where you will see the relationship it has with the Keyword to be positioned.
Although they are very similar, do not confuse the h1 with the title of the page. The title will be what the search engine will display in the SERPS and the h1 is what will be displayed on the page. Both terms have a strong influence on SEO.
Application and advantages of h1
It is recommended that the h1 be more specific than the title, not exceeding 50 characters, although it is not limited.
The sentence it contains must be of major relevance, enclosing the essence of the whole content, projecting an interesting and attractive topic to the public. It is advisable not to use many punctuation marks, and it should not have a period at the end of the sentence.
The advantages of the h1 is the value it attributes to the portal, where the user benefits from the experience of having in a clear and concise way, the main theme that is developed in the content, resulting in a pleasant reading and navigation.
From the point of view of the programmer or owner of the Website, the h1 allows you to show the search engine, the Keyword that we want to position for the query performed.
Note: Although Google and Google alternatives tell us that there should only be one H1 per page, it is common to see common cases where on the same page there are several.