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If we have a website, user clicks are of great importance, we want users to access the content we have prepared, but how do we achieve it? The Clickbait can be an option.
There are several marketing techniques, however, one of the most commonly used is Clickbait, which is very interesting. Take note of this effective technique!
What is Clickbait and what is it used for?
Clickbait, Clickbaiting is the cyberbait or cyberbait, which is to generate the most clicks through sensational headlines, attractive and that are almost irresistible to the user not to click.
To do this you must make a short title that arouses curiosity, but does not provide too many details of the content, so that the user feels the “need” to click to learn more.
Human beings are curious by nature, so this technique for getting them to enter our address is effective.
However, in recent times, it is taken as negative among Internet and RRSS users, because the content is of low quality, or even worse, the information does not correspond to the expectations raised in the title.
It is true, that the Clickbait achieves almost automatically the entry of users in our link, however, perceiving the low quality of the content or how misleading it was, the user will immediately leave, so that would affect our popularity and bounce rate.
It is a technique that requires to be used intelligently.
Is Clickbait important?
Cyberbait is a technique, which if used in a balanced way can represent an improvement in the Click Trough Rate, i.e. positively affect our SEO positioning. Therefore, it is of vital importance to delve into the correct way to use them.
Today this practice is widespread, but many users are biased by the content of the same, due to the high number of advertising or misleading content.