What is Keyword Research and how to do it? The Best Tools

como hacer un keyword research

The SEO or SEM strategy to be applied on our website, to achieve a significant increase in visits, will be proportionally positive and effective to the correct choice of keywords or “Keyword” implemented. How to identify the right terms to ensure success in our SEO campaign? For this it is necessary a Keyword Research or keyword study.

What is Keyword Research

In SEO, a keyword is a keyword or phrase. Having this concept clear, a keyword research is the search for keywords in a content creation strategy for a website and, in addition, it serves to create the architecture of our site.

Now, the key to success for the proper selection of keywords or key phrases, is preceded by a thorough marketing research work, depending on the searches made by users of the major Internet search engines (almost always Google).

The result of this research will allow us to perform a discard filter, where we will only choose the most outstanding words or phrases to then position them in the content of our portal.

How to classify the keywords

The research work on the appropriate keyword research, can be defined by the user’s purpose. They are basically classified into:

Informative Searches

Comprises all queries made, with the objective of finding information of various kinds, on a specific topic. An example of this type of search would be: How to install Windows from scratch.

Browser Searches

Within Keyword Research, these are more direct queries, whose purpose is to find a specific website. Examples of this model of queries are: Telegram, Instagram, Microsoft, Linux, etc.

Transactional Searches

This type of search is dedicated to obtaining information to make purchases online. It is also applicable in the acquisition of some software for downloading. Example of this search mode is: Buy Iphone 4S, Download Linuxmint KDE 18.3.

Keyword research can also be defined by the amount or volume of queries by the number or volume of queries concerning the keyword phrase. They can be classified into:

Head Tail

In a Keyword Research, they are determined by queries that are subject to very common expressions or terms. Example: pants, car, computer, shirt, etc. Head Tail searches are used in large numbers by countless competing portals.

Middle Tail

These queries are somewhat more direct giving some distinguishing feature, but still a common search. Example: shorts, big car, powerful computer, sports shirt, etc. This type of search is more advisable to use than the keyword search Head Tail.

Long Tail

This search model in Keyword Research is much more direct, where the opportunities expand considerably. The query is much more detailed. Example: women’s khaki shorts, large Chevrolet 4×4 car, buy powerful computer for gaming, price of long-sleeved sports shirt, etc.

Long Tail queries give great advantages, because they have less presence in the portals of the competition. It supports at least 70% of the queries generated by Internet users on the network, so that by using this method we will be betting on the highest positioning for a more head tail section.

The idea is very clear in the classification exposed: If we focus on long tail queries we will have greater success in keyword research. We will be taking advantage of those 70% of traffic in our portal with this strategy.

Keyword Research

How to do a Keyword Research step by step

With all the data exposed, we must establish the keywords on our website. First, focus is fundamental, that is, we must be aware of what we will offer, what type of audience we want to capture, what is our marketing approach and not lose sight of our competition.

We must also foresee how we will be consulted on our website. Let’s see below certain aspects that we must take into account for a good choice of keywords.

Objectives set out in your website

When doing a Keyword Research, it is absolutely necessary to be committed to our website and to be clear about the objectives set out in it, what results we want to achieve, how much time and money we are willing to invest to get the desired result and if we have the ability to achieve it.

How do I approach keyword research

A very interesting detail to take into account is the way in which we will perceive our earnings. The keyword research will depend to a great extent on whether the earnings will be obtained by the method of affiliate programs, or on the other hand we are the ones who sell the product to the end user.

If it is the case that the searches are subject to an affiliate program through advertising links, any keyword phrase goes in the keyword research, since, what interests us most is that users reach our portal and click on the advertising link. In reality, it is not very important that unwary visitors have extensive knowledge of our portal, the more they access our website and click on the affiliate links, the more profit we get.

Now, if our focus is to sell products to the end user, the strategy changes, and that’s is where the choice of keyword is elementary. To understand a little better this methodology, pay attention to the following example:

If we are promoting the sale of an Apple computer, it would not be advisable to use the keyword “Apple Computer”. Because it is a very common search, it is used by most of the competition and that keyword term can also be used to search for manuals, spare parts, applications, etc. However, using “Sale Apple Computer Power Mac G5” is a better choice of keyword, because our visitors will find exactly what they are looking for because it is more defined to our sales market, and also the competition is much lower.

It could be summarized in that, when starting the web, it is better to go for long tails to generate revenue faster and, when you have more authority for Google, you can go for Middle Tail or Head Tail.

Gain authority with links in Prensarank and get 5€ GIFT

The target audience

Knowing which audience will be attracted to the subject of our portal is vital to determine which key phrases to use.

You have to take into account what type of users visit us. For a Keyword Research to be more effective, we have to target our keyword research to them because, that way, it will be easier to achieve our goals.

I know that on the internet you will find websites where urls of all kinds are created with various keywords but, if you bet on what you are really able to offer, your visits may be less (depending on the theme of your website) but you will convert more.

Imagine you have a shoes website, which only sells shoes. The search “cheap t-shirts” has thousands of monthly searches but, as you will understand, it is not a keyword that is going to be profitable for you and you will have wasted time and money generating content and trying to position it.

Focus on Keyword Research, it’s the best action you can do.

The competition

“We should never underestimate the enemy.” In the internet battlefield, it is of great relevance to know the keywords of our competition. This knowledge allows us to determine whether the key phrases to be implemented will be effective or not. This is where the Long Tail and the Middle Tail come into operation.

By choosing a keyword that is commonly used by the competition, it will be more likely to receive visits from customers or users that are of our target. Depending on the type of keyword that is, the visits received will be effective, having the guarantee that our commercial purposes will be achieved.

This action I like to call it, Let someone else do it!

Tools to do a quality Keyword Research

By taking into account the above aspects, we have on the table a rich result of possible keywords that may interest us for our website. We have already studied the competition and, we know the importance of targeting and differentiating between types of keywords.

Now we move on to the next phase: The best tools to create a good Keyword Research.

Although it may seem that we are fully prepared for the choice of our ideal keyword Research, the reality is that we are not… but we are well on our way. Now we are going to rely on a series of tools, which will guide our hand to hit the target with the long-awaited perfect key phrase, which will have an impact on the generation of traffic to our website. Next, we detail each one and its functions:


The pioneer and preferred by most, the powerful all-in-one Semrush, is the first of the tools that will be of great use to find keywords that will be worth analyzing. This tool has a feature that we will exploit.

We are talking about its predictive search, where the proposed suggestion, preceded by the first written expression, will reveal the key phrases we are looking for. Don’t forget to study the related searches found at the bottom of the Google page called footer.

Try 7 days free Semrush .


The one I use the most in my day-to-day life.

Through this tool we will have at hand the best suggested options of the network. We only have to choose the language and location we want and we will have a result expressed by well-defined graphs and information related to Cost per Click, amount of monthly queries, and Pay per Click competition.

Try Ahrefs Now


My favorite, actually.

Remember that we have much of the work ahead of us for the implementation of this tool. With the collection of keywords that we managed to get, thanks to the survey program that we discussed in the subtopic “The audience we are targeting“, we can empty them into this useful tool.

We place all the collected sentences into the three sections that are sections and then click on Merge. What we will get next is a great list What we will get next, will be a list of great variety, with possible combinations that perhaps we have not even considered. All that is left to do is to refine the list and keep the best ones.

Test Keywordtool.io Now


The application of this tool for our objectives is mandatory, because of its great simplicity and effectiveness, due to its effectiveness, due to the fact that it makes a comparison with google autosuggest data.

All we have to do is enter the keyword or phrase, choose the language and search base; which by default comes WEB and then click on Suggest. What we will get is a well nourished list of all the available variants of keywords that can be found in google.

Once we have all the results of such an extensive search, only remains to refine them leaving those keywords that are allusive to our business. business.

Test Übersuggest Now

Google Adwords (keyword planner)

For filtering or debugging of the key phrases that we have accumulated thanks to our previous collection previous collection, Google Adwords is the ideal tool. The first thing we must do, is to specify the search parameters, so that it shows us the desired results. desired results.

To do this we first click on “Show only ideas directly related to my search terms” to enable “Show only ideas directly related to my search terms“. search” to activate the option, for which a blue “YES” will be checked. Then, in the upper language and locale, this with the purpose of segmenting as much as possible the Search Terms. as much as possible the results to be more accurate.

In the section on the left, we find exact matches that appear according to the keywords are displayed according to the keywords we have requested. This type of result is very useful, if the purpose of our website is sales to the end user. our website is sales to the end user.

Now, if we are giving publicity by means of an affiliate program, the keywords that do not program, keywords that do not fit in the exact matches, can also be useful to us. can also be useful.

We enter our accumulated key phrases in the tool and proceed with the proceed with the search. Finally, when we get the results, it is advisable to catalog them by the number of local queries, by clicking on the “local monthly searches” button. monthly” button.

We can download the list of key phrases in a CSV text file that we can open in an Excel spreadsheet, and use the function of separating text into columns, for better distribution and management of the information.

Try Google Adwords Now .

Something to note

Something else that can be very useful to achieve our goals, is to take into account the option of using synonyms related to the keywords chosen, remembering that the Google search engine connects phrases that have similarity between key phrases queried. Applying this strategy prevents us from falling into the error of keyword stuffing.

With the previous preparations already executed and the implementation of the tools we have at our disposal, we will have as a result a well-structured, filtered and refined list, with all the keywords that make up our long tail to use them in the SEO or SEM campaign to implement.

The implementation of Keyword Research may seem a somewhat cumbersome process, especially when we are starting in SEO or SEM campaigns, but it will become more friendly with practice, plus the final results (abundant traffic to our portal)makes it worth the effort.

Leave a Comment

Your email address will not be published. Required fields are marked *

  Acepto la política de privacidad

  • Responsable: Santos Muñoz
  • Fin del tratamiento: Controlar el spam, gestión de comentarios
  • Legitimación: Tu consentimiento
  • Registro en mi Newsletter: Alojada en Active Campaign
  • Destinatarios: los datos que me facilitas estarán ubicados en los servidores de Sered (proveedor de hosting de blog-seo.com) dentro de la UE. Ver política de privacidad de Sered. (https://sered.net/legal).
  • Comunicación de los datos: No se comunicarán los datos a terceros salvo por obligación legal.
  • Derechos: Podrás ejercer tus derechos, entre otros, a acceder, rectificar, limitar y suprimir tus datos.
  • Información adicional: Más información en nuestra política de privacidad.

Scroll to Top