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These are the main differences between SEO and SEM
In the world of search engine marketing, there are many differences between both strategies to appear in the top positions of Google, on the one hand, there is the organic positioning, called SEO (Search Engine Optimization) and on the other hand we find the paid sponsored links in search engines, which is known in the marketing world as SEM (Search Engine Marketing).
What is SEM
When talking about SEM, as a general rule we are referring to paid ad campaigns on search engines or social networks, but, in reality, SEM includes all marketing campaigns and actions that have effect within search engines or social networks, not only those that are paid.
We can define SEM also as the strategies and tools that help us to improve and increase the accessibility of our website through the visibility of our site in search engines like Google or Bing and or in Social Networks like Facebook or Instagram.We can define SEM also as the strategies and tools that help us to improve and increase the accessibility of our website through the visibility of our site in search engines like Google or Bing and or in Social Networks like Facebook or Instagram.
In fact, it is the same platforms who help us with their own tools to generate these paid campaigns to be able to create advertising and advertise on them.
Sponsored ads are an essential part of them and the best known tools for such ads are Google AdWords, Bing Ads or Facebook Ads. With a good campaign and strategy, you can generate quality traffic and improve sales or hiring of our services. Some of the best known terms in SEM are:
- PPC (Pay Per Click)
- CPC (Cost Per Click)
Advantages of advertising on Google Adwords
From my point of view, the advantage that Adwords and SEM have over SEO is that companies can be on the first page of Google with all the keywords they want from the very beginning. With a SEM campaign and through Google Adwords you have the opportunity to be in the spotlight of hundreds of customers.
Also, it can come in handy to know which keywords are more and which are less interesting depending on the clicks they receive and then make SEO campaigns to reach those Keywords.
Do you know how Google Adwords works?
SEM has Google Adwords as its main platform, and it works like an auction, but not always the highest bid gets to have the highest position. For Google there are many more factors that determine where each ad will be placed. For that, we have this post where we explain how Adwords works.
What is SEO
SEO is search engine optimization by optimizing your website for search engines and here you can see a full article on what SEO is.
Through this process, the visibility in the SERPs (search results) for organic results that users perform through the search engine is improved. The name is given by its acronym SEO (Search Engine Optimization).
Traditional SEO and Local SEO are in a constant evolution and the techniques to improve organic positioning have been changing and evolving to try to make Google always show the most relevant results for Google. The most relevant updates have been Penguin and Panda and have given a complete turn to the concept of SEO, making it more professional and causing thousands of websites to lose all visibility.
How to optimize the website for Google
To start in SEO, it is essential to give Google and the user the information they are looking for. Google is increasingly opting for the user experience and gives more value to those websites that meet it. Even so, it is difficult to explain in this post everything necessary and we invite you to read the articles of the blog that are related to SEO so you can learn as much as possible.
Is it good to combine SEO and SEM
It is not good, it is ideal. You should know that these two strategies together have a higher performance when they go hand in hand and are mixed. We can say that SEO and SEM are stronger if they are done together.
On the other hand, a SEM campaign will give you the first results immediately and at the same time, you can work on SEO. At the same time, with SEM you can get valuable information about your visitors and target the SEO campaign in a more precise way.