Este artículo tiene:
- 1 What does infographics mean?
- 2 How infographics come about
- 3 Who is using infographics today?
- 4 Why is it advisable to use infographics?
- 5 Types of infographics
- 6 Steps to make an infographic
For years the human being has always felt the need to communicate through different means in order to understand and defend himself in the world. Using as a main resource writing, to inform or express in words any kind of event, information, etc.
The way in which today we handle information to make it reach other people have been completely revolutionized, being infographics one of the most used methods.
In fact, it is considered as the modernity in communication due to the programs that are used to carry it out and that perfectly reach the objective.
What does infographics mean?
There are many people who have no idea and surely, have never heard the term “infographics” mentioned in their lives, ignoring the fact that they use it on a daily basis especially on social media.
Infographics is nothing more than the set of images with graphics, drawings, keywords and even sounds that tries to express in a detailed and precise way any kind of information.
There are many types of infographics that depend on the content to be transmitted; the elaboration of the images varies according to the amount of elements that are included to harmonize the information.
It is a very ingenious method that tests the creativity and imagination of the people who decide to use it, since they must organize the main ideas and express them in the best possible way.
The main objective here is to attract people’s attention by making use of images without generating visual fatigue. By this we mean that the reader should be attracted at all times by the quality of the content rather than by the quantity.
How infographics come about
As we mentioned earlier, infographics encompass a series of images ranging from graphics, writings, photographs, diagrams and other elements. Which takes us back hundreds of years when Leonardo da Vinci himself made sketches explaining his greatest ideas and inventions.
Of course, even he didn’t know what infographics meant back then.
It can even be said that since prehistoric times human beings have been expressing their realities with drawings and figures, including the Egyptians who expressed part of their identity with hieroglyphics.
Much later, more towards the modern era, man being surrounded by a series of events such as wars and great territorial discoveries is that they begin to draw the first maps by hand.
In 1740, the English newspaper “Daily Post” published the first territorial map, as well as other routes where some battles took place. Later, the newspaper “The Times” published a kind of “informative graphic” which narrated the murder of Mr. Blight in his mansion.
Thus infographics became truly known and began to be developed primarily by the journalism branch.
Who is using infographics today?
Being clear on the concept of what infographics mean, which especially refers to a material used mostly to inform about something; this highlights those who use infographics to achieve their goals.
Thus, those who practice journalism as a profession tend to take even more advantage of the resources offered by the different infographics programs.
Since infographics began to take off with the invention of the PC and software upgrades, graphic designers have also known how to take advantage of infographics.
Becoming the pioneers of this communicative way by linking information with representative images, to even advertise about commercial products of important brands or other projects.
A perfect combination, whose effectiveness is very well reflected in today’s most used social networks, such as “Facebook” and “Instagram“. By means of which users visually appreciate the images and share them, making the information spread quickly and positively.
Why is it advisable to use infographics?
The effectiveness of infographics over time has its explanation. Studies have shown that human beings are able to focus their attention and grasp a message if the textual information is related to cartoons, photographs, sounds, etc.
Otherwise, they tend to lose focus and lose the thread of the main idea if the content has a very long text and many technical words.
If you don’t believe it, watch children or youngsters, who from an early age are motivated to learn when learning is developed through concept maps by including drawings or eye-catching figures.
For this simple reason, infographics turn out to be one of the best alternatives to specifically communicate a concept, tell a story of the past or current situation.
Infographics are easy to share and their propagation is fast, either in print or through social networks, anyone can have full access to the information. They are eye-catching! A colorful image can attract much more attention than a text. In addition, they limit reading and interpretation time because they contain accurate information.
Types of infographics
If you are still not clear about what an infographic is for, knowing the different types that exist can clarify its concept and usefulness a little more. It is important to keep in mind what they are, what they refer to and under which parameters each one is designed.
According to the idea that you want to express, the elements integrated in the images and the schematization can vary. Here we will talk about the most popular ones, especially in the commercial field.
This type of infographic is one of the most commonly used at a commercial level. It is specifically based on making a comparison between two or more elements, often emphasizing the advantages and disadvantages between them.
They are ideal to indicate which product is better or which is the most convenient according to its use and the quality of the ingredients.
Generally two images related to the product are introduced (depending on the number of items to compare). Then around them, you highlight with keywords or short phrases their properties and important features.
They should have a lot of color and striking titles in capital letters. They are made by dividing the template into two equal parts or cover most of the space with the best quality product.
The summary infographic
In this case, the aim is to summarize as much as possible information with a high textual content. The idea is to use abbreviated texts accompanied by some images, which simply express the main ideas.
A good summary infographic should follow a specific order of ideas so that the reader does not get lost. It is then recommended to point out the texts with the help of arrows that guide the eye to a quick reading.
The sequential or chronological infographic
These are particularly used to tell a story over time, marking the years with their respective events. However, many companies often have them to highlight their accomplishments, as well as their expectations and plans for the future.
They follow a detailed line of data with key numbers and text. They don’t usually have images, although it’s never a bad idea to include them to make the content stand out.
They consist of a series of graphs and percentage data in order to manifest quantities of something specific that tends to increase or decrease over time. Among the graphs are the familiar pies, bars, or scatterplots.
Other types of infographics
Among other types of infographics, there are those that are very useful both at the educational level for students, and for professionals in the work environment. Geographic infographics rely on the territorial map to point out an event in the form of statistics, text or images.
Biographical ones, they expose the life of a distinguished character in history, pointing out his important works, achievements and even his death.
Scientific infographics are one of the most detailed, as they include many types of data and keywords that describe the processes; they can often be found in scientific journals of universities, pages of research centers, among others.
There are also outreach infographics, used in advertising campaigns to raise awareness of a topic or issue that affects the community or the world at large.
Steps to make an infographic
Making an infographic can take some time when you are not very expert in the subject. But to make this experience a simple task you can start by following the following fundamental steps on how to make an infographic.
Choose the topic to develop
To begin with, it is advisable to ask yourself some questions and objectives that will help you determine the focus of the topic you want to develop. For example, what type of audience is the topic aimed at? What do you want to achieve with this information? Does it consist of providing solutions or highlighting the causes?
All these kinds of questions are good to ask to even write a good headline and make it easier to find the information in the different media. Once the questions are answered and make logical sense, you can move on to the next step.
Choose the type of infographic
This phase will define the overall design of the infographic and the way all the information will be grouped. According to the type of information found, i.e., if it has scientific data, statistics, if it is about the story of a current event, specification of concepts, among others.
This will help to choose the type of infographic that will allow the best distribution of the content.
Make a summary
A good idea before you start designing, is to draw a hand sketch of what you are more or less looking to get the final image. On a piece of paper you draw all the details including colors, drawings, the data, the text or words, the title, the outline in order, etc.
It is possible that not all the initial details are used, since as you are designing, new ideas may arise. But at least you have a good basis for visualizing the structure of the infographic with the help of the program to be used.
Consult examples of infographics
If it is your first time to make an infographic, and you do not have the help of any expert, it is advisable to look at some examples of infographics that are on the net.
Example infographics can be of great support to reinforce the ideas already raised and give you a specific guide when you don’t even know where to start designing.
Yes, make sure you look for the ones that best resemble the type of infographic you need, if you find the same theme, so much the better!
Also, it is preferable that you look for infographics examples in Spanish to make it easier to understand them, most of them are usually in English and do not have translation.
Choose a good program to start designing
If you search on the Internet you will realize that there are many programs to design infographics. You just need to choose the one that best suits your needs and provides you with at least the basic tools to design your infographics.
These offer free services, so you can enjoy the full range of templates, images, stickers and a lot of tools you need to work with.
Of the most visited sites on the Web that we would like to mention to you are: Picktocart, Easel.Ly, Infogr.am, Canva, Creately and Vizualize.me. With the latter you can redesign your resume or build a new one from scratch using incredible designs.
We are in an era where technology has advanced more and more and provides us with the necessary tools to facilitate the management of information. So adapting to it quickly and starting to employ these changes is the best thing we can do as communicators.
At the same time we are ensuring the quality of the information and maintaining the interest of the readers.