Google Trends, How to use Google search trends?

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Do you know what Google Trends is and what it is for? Knowing this tool designed to show search trends on Google will help you plan your online marketing campaigns much more effectively.

Google Trends, how does it work?

We explain everything you need to use Google Trends in English and get the most out of it. Learn how to use Google Trends!

What is Google Trends and what is it for

This free Google tool helps us to analyze what are the search trends of keywords in the search engine, giving us complementary data that allow us to know the evolution of the popularity of certain keywords in a certain time frame or area. We can even narrow down the results according to the type of search we are most interested in.

Go to Google Trends

Why use Google Trends

We can use this tool to help us find keywords, but also to learn more about a certain keyword, for example, we can check if a keyword is seasonal and is more popular in a certain period of time.

It is also very useful for choosing the most profitable keyword among various synonyms, monitoring a campaign and optimizing the SEO. It’s even used to geographically segment a PPC campaign.

The relative data

When using Google Trends for the first time, we must be very clear that it offers relative data, not absolute data. That is, it will not provide us with an exact number of Google searches. In fact, its system works by identifying the point of the greatest popularity (to which it assigns a value of 100) and, from here, assigning proportional values to the rest of the queries.

The elements of Google Trends

What do we find when we open this tool? Essentially, we find a panel composed of several modules, which articulate both the search for information and the results offered.

In the initial panel we will find:

  1. The search box.
  2. A drop-down menu of countries.
  3. A menu to narrow the temporal search.
  4. Demos about the uses we can give to this tool.
  5. Current trends, a column that reflects the most searched on the Internet at any time

Google trends in the search engine

In a first section of the search engine, we will find the 3 most popular searches of the day, although we also have the option of accessing the search history.

Trends in Youtube

This section is located below the search engine and provides a list of search trends on YouTube. To make this list, its virality is used as the main criterion, which relates new local views, total views and the number of comments on the video.

Google search trends in real time

Undoubtedly, the main functionality of this tool is to show the search trends ranking at every moment.

When doing our search, we must take into account that we can filter it by category and by those countries in which Google has updated this version, and that we will be able to see in its drop-down menu.

How can you explore these search trends? The truth is that it allows us to go far beyond the general information provided by its main panel and shortcuts. Learning how to move according to our needs through this tool is what will really allow us to do a quality job.

The Explore in detail section gives us the opportunity to deepen our search and make it more detailed. Thus, we can apply various filters, depending on the objective to be fulfilled with our search:

  1. Geographic.
  2. By time interval.
  3. By category.
  4. By data source.

What information do we get?

The first information we find when we enter Google Trends is a graphic representation of the interest generated by a search over time. Thanks to this, we will know if it has increasing, decreasing, seasonal or constant interest.

We also have access to a representation of the interest by region that a specific word presents, by simply applying in the corresponding filter the option of the geographic area that we are interested in analyzing.

It is also important to take into account the related topics section that is automatically shown to us, because Google considers that they are linked to the searched words.

We can sort the related topics following two different criteria, in order to visualize and analyze them better. Those criteria are as follows:

  1. By popularity, using the relative values of this tool.
  2. By the percentage increase of searches in the last period of time analyzed.

Another of the most outstanding information that we find among the available options, are the related queries. That is, those that were also made to Google by other users who have made our search.

Comparisons and analysis

This handy tool not only gives us answers to the searches we do. It also allows us in Google Trends to compare the search trends of up to 5 terms at a time, which are reflected in the same graph with different colors and representations to allow us to make a valid comparison.

Also, we have the option to compare the seasonal Google trends of search for various terms in different time periods, in order to make the right decisions for a given campaign.

Another analysis that can be interesting for us is the geographic segmentation of the market, which allows us to make personalized campaigns in different areas.

Comparing searches for synonyms and variations, and seeing their performance before generating content, is another fundamental element to optimize a strategy, enriching the text.

Keyword search with Google Trends

Although we can use other tools to find a keyword, by searching for it in Google Trends we can find information to help us locate more keywords:

  1. Topics that our audience is interested in, which can be new topics to be covered.
  2. Queries related to the term, which can become new keywords that enrich the existing ones.

Do you want to improve the quality and effectiveness of your copies? Do you want to create campaigns with more chances of success? Learn how to use Google Trends. This free tool will give you the information you need.

With it, you will be able to articulate with rationale, any decision you are going to make, related to keywords. This way you will be able to optimize the performance of your website at a specific time, or at a general level over a long-term period.

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