What is an Infographic and why should I use them?

Do you need to explain a concept in a concise, clear and synthetic way and don’t quite know how to do it? Maybe using an infographic would be the best solution.

It is an informative visual representation that summarizes or explains figuratively through various non-linguistic and graphic signs, and also linguistic (ideograms, logograms or pictograms). It is a means of transmitting information in a representative and dynamic way. This description summarizes what this term alludes to.

Infographics, what are they for and why use them?

Infographics help tell stories and visualize large amounts of information. They are a graphical element through which it is possible to reach a large audience in a quick way.

There is a saying that a picture is worth a thousand words, and in this case it comes as a ringing endorsement to explain the power that infographics have in the world of communication.

Studies (3M Corporation and Zabisco) show that about 90 percent of the information our brains process is visual. The same idea represented by a graphic element is internalized about 60,000 times faster than if it is explained in a reading text.

In fact, children develop the ability to associate images with concepts long before they learn to comprehend written language.

The use of infographics enhances brand recognition, so it is essential to use them to optimize your branding. In addition, their search in the main metasearch engines has increased in just a couple of years by more than 800 percent.

A data that is very enlightening to understand the importance of making use of these resources and implement them in the marketing strategy and communication of your company. If the infographics are of quality and linked to your website, your traffic will increase significantly.

By their nature, infographics are ideal for sharing on social networks, as they are dynamic, visual and easy to process and internalize. The infographic says a lot with very little and does not require an extra effort from the consumer.

This is why it has become the most viral format on social networks. In all of them, it is proven that the use of images increases audience interaction.

In fact, infographics are shared three times more than any other type of visual content, and on Facebook content that provides images generates 87 percent more response.

Some examples of popular infographics

Have you ever heard of Mother Tongues? This is an infographic that explains in a very simple and visual way what are the most used languages in the world and in what proportions

Well, this graphic that at first glance seems so simple is one of the most popular in the history of the Internet and has been shared more than a million times.

This is just one of the most popular examples of infographics worth highlighting and here you can see all types of infographics.

In a society where we suffer from information overload, infographics are emerging as a primary method for creating and visualizing content in a simple way.

Nowadays, we receive five times more information than 20 years ago, which generates what is known as noise. Messages that are lost or miss their target because our processing capacity is limited.

So infographics, what are they good for and why use them?

Summarizing these lines we have to say that to convey information in a visual and concise way and achieve greater feedback by our audience. Infographics accelerate the assimilation of concepts, so that it is possible to obtain more positive results for your company.

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