Marketing

Data Warehouse is the term database since 1963, and refers to a set of data that are stored in an organized way (Data Warehouse).

Definition: The marketing mix is a marketing mix with a set of actions, or tactics, that a company uses to promote its brand or product in the market.

The churn rate or cancellation rate that is lost over a period of time. Do you know how you can reduce it? I show you here

Bartering refers to the action of exchanging goods, services or advertising services online, without requiring the use of money.

Mass media or mass media as they are also known are communication channels (television, radio, newspaper, etc.).

Stop Motion is a motion technique capable of creating a frame-by-frame animation with a succession of photographed images that simulates movement.

What is Emotional Marketing and how to use it in your strategy? Emotional Marketing is a discipline with strategies for selling a product or service.

This financing technique allows projects to materialize faster than usual, due to a collective participation.

Workflow is a very well known concept in business processes. I tell you what Workflow is in this post.

All sales go through phases and stages. Products, before being sold, go through 4 phases. This is the product life cycle. Come in and I’ll tell you about it

The Prosumer is a customer who does not simply stay with what is offered, or is simply satisfied. It has become an important figure in marketing

A Wireframe is a representation of three-dimensional objects in computer animation or mobile applications. It is used in the development of web pages

A pop-up window, better known as a pop-up or pop-up, is a virtual element that appears automatically on your computer screen.

By definition, Inbound Marketing is a set of non-intrusive marketing techniques that allow us to attract customers by providing value to our clients.

The infoproduct is a combined word that indicates that it is informative content which is distributed as a digital product.

Street Marketing is a marketing strategy that allows you to attract new customers and overcome the competition with very clever marketing techniques.

Outbound marketing is a methodology that has been used for a long time. I explain the meaning of this concept and its origin on the Internet.

Spammers are those companies that send thousands of e-mails with advertising or junk mails that arrive without permission to our mail

Rebranding is the actions taken to renew the brand, with the purpose of causing a greater impact or adapting to a new generation.

If you want to know what Trade Marketing is and how to use the strategy in your company to improve results at the point of sale, take a look at this post and learn how to use it.

Benchmarking is not about carbon-copying your competitors’ strategies, but rather about learning from the tactics that have made them the most successful companies of the moment.

A whitepaper is a document that serves as a guide to expose a topic in depth, perhaps raising a problem and its solution.

If you want to hire a communication agency, you must take into account the strengths it offers you to be sure of your communication agency

Guerrilla marketing is an unconventional definition and often arouses the curiosity of many, but in truth, it is a well-chosen term for this marketing technique.

Video marketing is a marketing strategy that involves the use of audiovisual images through the Internet.

Branded Content is branded or quality content. A customer satisfied by the high quality of what he consumes is loyal and also a powerful promoter of us.

A landing page, as its own translation indicates, is a landing page. How to use it?

Millennials are the penultimate generation with their own name. They are also known as generation Y. They are those born between 1985 and 1996.

It is a communicative element used by writing, which consists of words or phrases without spaces, all together, with a hashtag (#) in front.

With so many technological advances that we come across every day, it is not surprising the different strategies that the company adopts to transmit the product.

Influencer is a term of British origin of which you have probably heard on many occasions and in many different forums.

Email marketing is one of the most used marketing strategies by companies to communicate with their customers or potential customers and we can even use email marketing to improve our SEO.

Do you need to explain a concept in a concise, clear and synthetic way and you don’t quite know how to do it?

Engagement is a way of defining the involvement of your company’s or brand’s followers in social networks.

A trending topic is a term used especially on Twitter, Instagram and other social networks.

Neuromarketing anticipates behaviors, and works very well in the midst of customer emotions.

Push notifications are messages sent to a mobile application (smartphone or tablet). In this post I explain what push notifications are.

Retargeting is a technique used on the Internet to make an impact on all those users who have interacted with a certain brand.