We can affirm that this expert fulfils several functions of vital importance for his clients, and each of them is aimed at bringing the website to the top, i.e. to a good position on the Internet. In summary, I will highlight three occupations of this expert:
Creator of content of the highest quality
Just as no one would cut their hair with a person who never combs their hair, it is to be expected that an SEO consultant enjoys several pages on the Internet with excellent visibility. He or she must generate substantial content that meets the intentions of search engines and generates user loyalty.
Therefore, it is clear that this specialist must know how to produce content oriented to a target audience. Therefore, he/she must have a team capable of generating it in full compliance with the keywords and criteria of the different search engines (where you want to publish).
Give a good browsing experience
Web portals with better positioning are those, among other things, that enjoy a good UX. Therefore, an SEO consultant is expected to provide a rewarding user experience due to the light design of the page, although the responsibility obviously lies with a web programmer and a designer.
The content must be arranged attractively, so that the user can get to the information quickly. Also, the website should have other topics of interest so that the user is hooked on the blog and even becomes loyal. A good SEO consultant will help you in this aspect, and in turn will enjoy a website with these features.
Implement strategies for search engine positioning and organic traffic
The SEO Manager knows the behaviour of users, therefore, he/she must participate in the implementation of digital marketing strategies. Therefore, he/she must analyse some data in order to determine whether the information provided is working or not, and based on that make some changes in approaches.
For example, in some sales websites, the design or the way offers are presented are not being well channelled. Then at this point the SEO consultant puts on the web analyst's suit, and tries to skilfully perceive some strategy that allows the user or customer to feel good about the website.
It is of vital importance to listen to the recommendations of the SEO specialist, because his word weighs at the moment of making our portal grow.